Tuesday, 26 August 2008

Orangina advert 'too sexy'

An Orangina advert in which animals wearing tiny bikinis gyrate around poles has drawn complaints from viewers.

The 60 second advert for the soft drink centres around a love story between a doe and a bear, with a finale of shots of Orangina bottles exploding between the thighs of zebras and squirting on to the breasts of other animals.

The Naturally Juicy advert, created by a French ad agency, has attracted criticism from children's charities and equal rights groups. Claude Knights, director of children's charity Kidscape, said: "Orangina is a drink which is mainly aimed at children and young people, but this new advert places the product in a very sexualised and provocative context.

"The almost sinister portrayal of animals in an animation style filled with sexual innuendo leads to very mixed and confused messages."

She said the charity were worried that it was another example of using sexual images to sell products to children.

The Advertising Standards Agency (ASA) has received 147 complaints, after the commercial was first screened on August 1 on E4 during an episode of How to Look Good Naked. A spokesperson said they had not decided whether to investigate the advert, which is due to be shown post watershed throughout August.

The advert was based around the idea of "pulpeuse", which in French means both "containing pulp" and also "voluptuous" or "sexy".

Dr Pepper Snapple Group, which owns the brand, was unavailable for comment.



Christopher Darren Horn said...

That, is just disturbing, LOL.

Anonymous said...

Reminds me of the reptilian VitaminAde whatever commercials w/Naomi Campbell airing here in the US. It looks like they used Naomi's body as the model for the sexy deer.

Orangina bottles have always "triggered" sex IMO.

Anonymous said...

Thank you for exposing my mind to this. Octopus Women, Zebras and a bear with a penis. Now, I think I can say, I've seen it all.

Perhaps, one day, if we should be so lucky, the public at large, will stop complaining that children might see these ads and realize: these ads ARE aimed at children.

Keep it up Ben!

Anonymous said...

um its called OranGINA! Hello. I have a problem with that in and of itself

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