Tail from the deep: Beyoncé (or should that be Sasha?) turns mermaid in new video

MADE [literally; her mind anyway] IN AMERICA

Firstly; Beyonce invoking Marilyn Monroe by singing a version Diamonds are a Girl's Best Friend, covered in diamonds signifying that Beyonce is a Presidential Model Sex-Slave. A few multiple mirror shots (0:45) of her + she's covered in diamonds, the Armani eagle obviously etc. Daily Mail link to article; Madonna still trying to get Britney in her 'program' I see... + lots more like that in comments, check em out [also always check back through the blog for previous Britney/beyonce and people mentioned in other posts using the search tool/labels too as I usually don't repeat what I've already said so might lack some context (planning on adding some navigation links thing to the space on the left if poss)].

To confirm this more; like MM sang for the President, Beyonce is ready to do it (not happy birthday like MM, but obviously similar) for Obama at the inauguration singing 'Proud to be an American' (good ol' country music...) I always love that ironic American freedom shit they come up with. Link to Beyonce the Kitty Cat + more random info on her. Edit: Naturally, with Beyonce being MK'd her sister Solange is too, explaining why she seems to always be dressed in white/black stripes, here at the MTV EMAs [may not do a proper post on that actually due to lack of time] and in her latest video she wears a big furry black/white striped coat.

There's something fishy going on in Beyoncé's new music video.

On the film set, the curvy singer - whose alter ego goes by the name Sasha Fierce - donned a shimmering dress that gave her the distinct appearance of a mermaid.

Clad in silver sequins that resembled scales, with flashes of colour adorning her gown, she would not have looked out of place swimming about the ocean deep.

Shimmery: Beyoncé Knowles wore a scaly gown that made her resemble a mermaid on her video shoot

It wasn't the only unusual item of clothing she wore on the shoot in downtown Los Angeles.

Beyoncé, 27, also experimented with some interesting headgear. One hat featured a number of conical spikes, while another resembled a spider web [which resembles fractured glass].

The action-packed video sees the normally clean-living Beyoncé light a cigar [phallic, she's in her 'fierce' alter; this is a standard example of how the 'wild'/mischievous alter's self-destructive behavior by smoking and such], before tossing the lighter onto a car and causing it to explode.

Striking a pose: The singer wore a number of unusual outfits on the shoot in LA

The singer has undergone something of a transformation of late.

In true diva-style, and in a concerted bid to build upon her iconic status, Beyoncé has now insisted on being known as Sasha Fierce when she performs. [went into this alter of hers previously, can't be bothered to repeat]

The American R'n'B star's third studio album is even pointedly entitled I Am... Sasha Fierce.

While Beyoncé prefers the au naturel look, Sasha Fierce goes for big hair, dramatic clothing and lashing of eyeliner everytime.

As well as some striking headgear, Beyoncé donned the cyborg-style glove that is a trademark of her alter ego, Sasha Fierce.

One garment associated with Beyoncé's alter ego is the cyborg-style glove, which she is seen wearing in her new video.

In a recent interview with V Magazine, the 27-year-old explained that she has long felt like a totally different person on stage, hence the name change.

She said: 'When I'm onstage I'm aggressive and strong and not afraid of my sexuality [RAWRRR]. The tone of my voice gets different [hallmark of MPD switch], and I'm fearless. I'm just a different person.

All in a day's work: Beyonce added bizarre shades and a spidery hat [especially important that the spider web/factured glass is on her head] to her repertoire

It's a way for me to differentiate what I do onstage from who I really am - It's a way for me to not lose myself, to keep my life in perspective, because it's really hard sometimes to stay on earth when you're a celebrity. [no doubt]

[Sasha Fierce; a vehicle for Baphomet. Complete with rear view mirror etc. Welcome to Babylon.]

'There's so much going on, and so many people give you whatever you want and say everything you do is great.' [That's the illusion]

Beyoncé has discussed her stage persona, previously known as simply just 'Sasha', before, but the singer is now making the alter ego more prominent than ever.

Explosive: The video sees the normally clean-living Beyoncé light a cigar

Her 17-track double-disco album, which was released in the UK on Monday, has already entered the Japanese International Album Chart at number one following an earlier release date.

It comes as the singer prepares for a huge 110-date world tour starting next year. She is destined to hit London's 02 Arena [DOME] in May, where she will perform tracks from the album including If I Were A Boy and Single Ladies (Put A Ring On It).

Added more images below, including obviously the aforementioned Beyonce as Alice.

Also by Annie Leibovitz [who did the below Disney Dreams shoot, remember seeing this image elsewhere] is the above image, very leopard-printy. And below, Alice/Beyonce/Sasha on those disorientating large spinning cups.

How could I forget the below one, pointed out to me by a commenter a while back, nice butterfleye [oddly shaped but pretty obvious what it is; from the comments in this post way back].